Creative Counsel with Brittany Ratelle
Business:Entrepreneurship
Whether you are an influencer/content creator or brand, dig into the 6 terms you must have spelled-out in a good sponsored content contract for an influencer marketing campaign.
You will learn:
What homework you need to do before you get into influencer marketing Payment/compensation language you want What is a "kill switch" and why you want one How a business DTR (define-the-relationship) can help out with exclusivity negotiations Copyright Ownership and editorial control and why it is KIND OF a big deal Confidentiality and what NOT to say in "private" FB groups FTC Disclosures and why it does not pay to be cute (at least now with the FTC--yeah you know me!)Do you need an influencer marketing/sponsored content contract that has all of this goodness in it?
Well, head over to my template SHOP and pick one up. I'll even give a special 10% discount code for podcast listeners. Code: DTR
Full show notes here, including transcript.
How to start (and fix) your business partnerships with Sara Urquhart - 79
Building a 7-figure fashion eCommerce brand in the Netflix hours with Cents of Style CEO Courtney Brown
How to get your business prepared for 2023 - 77
How to start and grow a profitable podcast with podcasting princess Hala Taha of Young and Profiting - 76
How to sell wholesale from Thimblepress founder and business coach Kristen Ley
7 Biggest Legal Mistakes Physical Product Companies Make
Create a Positive Company Culture with Founder of Thirst and Dottie's Kolaches, Sierra McCleve
Freelance with an Abundance Mindset with Content Marketer- Carina Wytiaz
Building a People-First Business with Heather Fujikawa of House Sprucing- 71
Vampire Clients: How Freelancers Can Avoid the 8 Types of Bad Clients-70
Setback to Success: When a Booming Travel Business Meets Covid- 69
What it's really like to be on TV with food media personality Kelsey Nixon - 68
How to Make Collaborative Contracts: Why fair contracts are nothing to fear! 67
Top 10 Legal Mistakes New Business Owners Make - 66
Making Money in a Business Built to Last with Content Strategist Michelle Gifford - 65
Creating a Sustainable Career as an Indie Artist with Heidi Luerra, author of The Work of Art, Founder of RAW: Natural - Ep. 64
Fear, politics, and lemon bathing costumes: Interview with Sharon McMahon of @sharonsayso
Accounting Tips for Creatives with CPA Amy Northard - Creative Counsel Episode 62
Doing business in the time of COVID-19 - 61
How to quit stumbling over your words and actually tell people what you do with StoryBrand consultant Macy Robison - 60
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