Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays

Scott Galloway sits down with TBPN creators John Coogan and Jordi Hays to unpack how they turned a daily tech show into one of the fastest-growing businesses in media — and ultimately, OpenAI’s first acquisition. They discuss why most podcasts get advertising wrong, how a small but influential audience can be worth more than mass reach, and why they built TBPN like a startup.

Plus, they debate OpenAI vs. Anthropic and what Mark Zuckerberg’s obsession with the next big thing reveals about the future of tech.

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