Emma McIlroy is the founder and CEO of Wildfang, a multi million dollar fashion brand on a mission to rewrite the future of gender.
Wildfang embraces your masc, your femme and everything-in-between. Wildfang has raised over $1k for charities that focus on racial justice, as well as queer, immigrant, and women’s rights.
Pre-Wildfang, Emma spent over a decade honing her marketing skills at brands like Barclays and Nike.
More recently, Emma has been named one of Inc.’s Female Founders 100, Oregon Entrepreneur of the Year, a Henry Crown Fellow and her "Yeah Maybe" TED talk has racked up over 100k views.
In This Conversation We Discuss:
Resources:
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
279 | The Impact of Word of Mouth for Product Growth | with Kevin Lavelle
Bonus Episode: Writing for People, Not Just Search Engines with Dale Bertrand
278 | Investing in Awareness Campaigns for Brand Visibility | with Nicole Goldberg
Bonus Episode: Redefining SEO: Content Engagement Over Keywords with Brent Peterson
276 | Maintaining Momentum: Staying in Motion & Scaling Up | with Kent Yoshimura
275 | The Power of Niche Markets: Finding Your Advantage | with Gustavo Sanchez
Bonus Episode: Capturing Referral Value: Turning Customers into Affiliates with Noah Tucker
274 | Building Authentic Connections in Celebrity Partnerships | with Karina Kogan
273 | Shifting To Full-Time Founder: Stability vs. Risk | with Shaina Rainford
Bonus Episode: AI Integration: Harnessing AI's Potential in Ecommerce with Ashu Dubey
272 | Strategic Vision: Planning Your Business Success | with Mussayab Ehtesham
271 | Investing in Commitment: How Subscriptions Drive Growth | with Brian Pedone
Bonus Episode: Strategic Ad Spend: Balancing Perfection with Progress with Jake Madoff
270 | Organic Affiliations for a Genuine Brand Storytelling | with Kiran Smith
269 | Revolutionizing Wellness Industry: The Apothecary Approach with Shizu Okusa - Honest Ecommerce Ep. 269 | with Shizu Okusa
Bonus Episode: The Power of Podcasting for Cost-Effective Branding with Mischa Zvegintzov
268 | Keeping It Real: Crafting a Brand That Feels Right | with Preston Rutherford
267 | Building a Legacy Brand | with Daniel Winer
Bonus Episode: Brand Visual Story Beyond White Backgrounds with Lindsay More Nisbett
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money