The One Big Tip Podcast with Jeff Mendelson
Business:Entrepreneurship
Adam is known for his fearless approach to business and his ability to innovate in the field of marketing. As the CEO of Retention.com, he has become a master at developing high-ROI marketing strategies. He has gained a reputation for his iconoclastic style and groundbreaking identity resolution technology, which he uses to solve the biggest challenge facing marketers and e-commerce brands today: how to grow, engage and reactivate their first-party databases.
Despite the risks involved in his approach, Adam's entrepreneurial spirit drives him to constantly shake things up and find new solutions to complex problems. He is a firm believer that a successful marketing campaign must focus on three key elements: bolstering brand loyalty, driving sales, and delighting customers. According to him, a campaign that achieves all three of these goals can have a significant impact on the long-term success of a business.
To bolster brand loyalty, Adam believes that companies must focus on building meaningful relationships with their customers. This involves understanding their needs and desires and providing them with a consistent and positive experience across all touchpoints. To drive sales, Adam emphasizes the importance of understanding the customer journey and providing them with targeted and relevant messaging at each process stage. By identifying customers' pain points and needs, companies can create campaigns that resonate and ultimately drive conversions. Finally, delighting customers is key to building long-term loyalty and advocacy. This involves going above and beyond to exceed customer expectations, whether it's through exceptional customer service, personalized experiences, or surprise and delightful moments
Overall, Adam's philosophy on marketing campaigns is centered around creating a holistic approach. Before becoming an entrepreneur, Adam started his career trading credit default swaps at Lehman Brothers for 10 years, an experience that is depicted in the movie "The Big Short". He later founded an email marketing company called Robley, which he sold privately in 2021, similar to MailChimp in functionality.
In the world of marketing, it's important to reach customers through various platforms and engage them with compelling content. However, according to Adam, email marketing is still the most valuable asset a business can have. Retention marketing, which focuses on engaging and retaining existing customers, is a specific niche that Adam is passionate about. By using email as a key tool for engagement, businesses can create personalized experiences for their customers and ultimately drive loyalty and sales. Adam's expertise in this area has made him a sought-after advisor for businesses looking to improve their retention marketing strategies.
Retention marketing can be defined in various ways, but retention.com focuses on customer recap and addressing leakage from anonymous site visitors who do not fill out forms and bounce. The company's approach involves leveraging owned audiences, such as email and SMS, as opposed to borrowed audiences. Their proprietary technology can capture over 40% of all US traffic and resolve it to a deliverable email address, resulting in higher conversion rates and stronger customer engagement. Adam's expertise in this area has helped businesses achieve much greater success.
One key data point for bringing together customer information is cookie pools, which allow publisher networks to track individuals across websites and send targeted ads to them. Retention.com is part of these networks, using identifiers to triangulate anonymous individuals with real-world people. This process helps to build a more complete picture of customers and allows for more personalized marketing campaigns. Adam's expertise in utilizing data and identity resolution technology has made him a valuable resource for businesses looking to improve their marketing strategies.
E-commerce marketers without sophisticated technology can still improve their email capture rates, Adam explains. One simple tactic is to use an exit intent popup, which appears after a certain amount of time or when a user is attempting to leave the site. This can encourage visitors to provide their email addresses and help businesses build their databases. Running a lean operation in e-commerce makes it challenging to run numerous A/B tests on every aspect of the business. Adam suggests starting with a popup form to capture emails and then optimizing through A/B testing. This approach can help small businesses improve their marketing strategies and engage with customers more effectively.
In this episode:
[02:55] Adam Robinson describes retention.com as an incredible product.
[05:00] Retention marketing involves customer recap and capturing email and SMS audiences.
[08:00] Some people may be uncomfortable with the idea of their information being triangulated.
[11:00] Younger generations are growing up in a world where invasive technology is the norm.
[14:00] Multiple checks are in place to ensure that the brand is only getting US clients.
[17:00] Significantly increasing the email capture rate from 3% to 30%, for lean operations.
E369 - Embracing AI: Revolutionizing Digital Marketing Agencies with Karen Hite
E368 - The Power of Storytelling: How to Earn Media and Build Trust in the Business World with Yasmeen Hassan
E367 - The Power of Teaching: Building a Real Estate Empire with Dani Beit-Or
E366 - The Power of Laser-Focused Goals: Lessons from a Celebrity Concierge with Tarra Stubbins
E365 - The Rise of Gaming: A Lucrative Market and Untapped Opportunities with Jamin Warren
E364 - Mastering Productivity: 5 Actionable Strategies for Success with Miriam Ortiz y Pino
E363 - Expert Career Optimization Coach Empowers Ambitious Women for Financial Success and Work-Life Balance with Christelle Pillot
E362 - Insights from an award-winning brand consultant on building a strong marketing strategy with Megan Prejzner
E361 - Strategies, frameworks, and hiring tips for Entrepreneurs to master business growth with Gary Garth
E360 - Thrive by living authentically, and overcoming imposter syndrome to reach your full potential | with Self Worth Sam
E359 - The importance of aspirational culture for employee engagement and organizational success | with Kevin Eikenberry
E358 - Insights from a highly respected attorney on niche specialization, tech adoption, and coaching | with Luis Scott
E357 - Strategic Support for Achieving Goals and Overcoming Self-Limiting Beliefs by Leading with Passion | with Alessandra Wall
E356 - A passionate marketing professional who leads business owners to success with empathy and experience | with Tyler Pigott
E355 - Crafting effective email marketing strategies for small businesses: Best practices from an expert | with Scott Hartley
E354 - From financial struggle to online success, learn the secrets of affiliate marketing | with Chris Myles
E353 - The importance of building trust and creating fans instead of customers for your product | with Matthew Bertulli
E352 - Valuable lessons from Athlete to Entrepreneur and a journey of growth and discipline | with Louis Skupien
E351 - Get over it! Embracing the discomfort of change, insights from a keynote speaker | with Anne Bonney
E350 - Reviving dead email lists: The power of personalization and quality over quantity in email marketing | with Troy Ericson
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show