Krista's session at #DAC19:
Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.
Partners:
Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.
DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.
How do you maintain a no-BS style
Educating your CRO clients & hiring for your CRO agency
How to craft copy on the PDP to convert more first-time buyers
Understand your products first before optimizing
What seperates the good from the great?
Friction and Momentum in Brazil vs EU vs USA
Understanding the "Why"
How you can practically optimize your forms
Optimizing for Customer Lifetime Value
CRO Automation & building your (de)centralized CRO team
User research: Qual versus Quant
Chatbots & retention campaigns
CRO and SEO are dead
Localizing translations for international audiences
Selling your CRO agency
Visitor and customer survey insights for high-impact CRO
Experimentation values & culture at scale: Linkedin
Supercharging the customer journey with analytics data
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
Where to start when the company needs CRO, but doesn't know they do.
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