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In a thirty-year period, every industry will show massive change and it takes resilience, toughness, and a lot of flexibility to navigate through it in the way Valerie Hawkins has done with Perdido Realty.
Valerie has been a prominent figure in the vacation rental business since 1994. Starting with just three properties, she has grown her business to 167 units, focusing on the importance of trust with property owners, guests, the local community, and her team.
From the early use of paper catalogs to the current implementation of advanced property management systems. Valerie stresses the importance of adapting to new tools to improve efficiency but also underscores the necessity of keeping personal interactions at the forefront of guest services.
She shares her experiences with implementing the Entrepreneurs Operating System (EOS) and updating HR practices to improve team management and company efficiency. She is justifiably proud of the reputable legacy she's building for Perdido Realty and reflects on how the company has evolved and how the team culture has shifted to include younger members, bringing new perspectives to the business.
In this episode Valerie shares her 30-plus-year journey and why she’s just as motivated today as she was at the beginning.
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Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar
Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/VRS554
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VRS558 - Mastering Trust: Strategies for Success in Short-Term Rentals with Yoram Solomon
VRS557 - Beyond Bookings: Unlocking the Power of Vacation Rentals for Local Good with Kirsten King
VRS556 - Voices from the Yukon: Ben Pereira’s Pioneering Approach at Neighbourly North
VRS555 - Sustainable Stays: Rachel Parsons and the New Forest Escapes Revolution
VRS553 - Team Training to Help Your Vacation Rental Company THRIVE
VRS552 - Beyond SNL - How Professional Vacation Rental Design Brings A Competitive Edge
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VRS550 - The Foundation of Trust: How Beach Getaways Thrives on Core Values with Deb Furlong
VRS549 - SSTIR Crazy Month: Safety, Sustainability, Trust, Insurance, and Regulations
VRS548 - Beyond the Stay: Crafting Sustainable Vacation Experiences with Marc Ribail
VRS547 - From Grass Roots to the Corridors of Power - Getting Active in Short-Term Rental Advocacy with Rolf Blizzard
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VRS545 - From Trust Signals to 5-Star Reviews: Strategies to Elevate Your Vacation Rental Business
VRS544 - How to Master Guest Screening For Your Short Term Rentals: The Key to Protecting Your Business
VRS543 - Evolving Mom & Pop - A New Definition of the Vacation Rental Business with Matt Landau
VRS542 - 12 Lessons for A Better Life In Vacation Rentals with Australian Powerhouse Rebecca Cribbin
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