Verdine Baker - From StretchLab to iFLEX, Sequel Brands’ Twist on Dynamic Stretching

In this episode, Eric Malzone chats with Verdine Baker, who shares his inspiring journey from being a professional athlete 🏅 to leading StretchLab and now iFlex. They dive into how the wellness industry is evolving 🌿, the remarkable success of StretchLab 💪, and why consumer education is key to lasting health and wellness awareness 📚. Verdine highlights the importance of innovation, technology integration, and franchisee support in meeting the growing demand for high-quality wellness services ⚙️. The conversation also explores the challenges brought by COVID-19 😷 and how the future of stretching is becoming a vital part of everyday health practices 🧘‍♂️.

💡 Key Takeaways

• 🌍 The wellness industry is experiencing a major shift in consumer mindset.

• 💪 StretchLab's success comes from its strong and unique market position.

• ⚡ COVID-19 accelerated the demand for wellness and recovery services.

• 🤝 Franchisee experience remains essential for sustainable growth.

• 💻 Technology integration enhances service quality and accessibility.

• 🧠 Consumer education fuels health and wellness awareness.

• 🧘 Stretching is becoming a necessity across all demographics.

• 👶 The average age of wellness consumers is getting younger.

• 🚀 Innovative approaches are key to keeping members engaged.

• 🌈 The future of wellness embraces a holistic view of health.

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

https://www.perfectgym.com/en