The Communicate Influence Podcast
Business:Marketing
A diversified agency with the ability to pivot
Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies.
APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasonably well, while specialist boutique agencies, such as event mangement consultancies, have struggled.
Preparing to leave the office when the pandemic arrived
Linda and Ken discuss the last week or so at the office as they kept up to speed with fast-moving developments. They prepared to send staff home to remote work, while communicating with, and supporting, clients, and staying in touch with other partners, such as IT, suppliers, and building management.
During this time, Apex PR was preparing to launch a media trainign program. This was shifted to online training, to which clients responded well. They were also introducing a new client acquisition model - so there was a lot going on in the weeks before the pandemic hit.
The future of PR and marketing agencies
Linda and Ken also discuss:
You can find Linda Andross and Ken Evans at APEX Public Relations.
This episode is brought to you by Podmotion.co - a new podcast creation and marketing agency base in Toronto. Visit Podmotion.co for more details.
Like what you read and hear? Consider supporting our podcast development at buymeacoffee.com. Thanks to our latest supporters, Cleidi Hearn from Ireland, Aaron Sherle from Arizona, U.S.
Support the show (https://www.buymeacoffee.com/communicateinfluence)How to Create an Independent Podcast with Maureen Armstrong
Entrepreneur Mitch Callahan: Focus is essential for success in business and life
How to become an entrepreneur with no business background
How to create a podcast show from a weekly roundtable meeting
Why it's time for PR pros and marketers to explore voice tech
Product-led SEO: A strategic, holistic path to business growth
How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty
How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset
For entrepreneurs set to write a book and grow influence, Published Author is the obvious choice
How to get your voice ready for presentations, narration
How To Solve The Problem Of Shrinking Local Media
How To Select The Right Social Media Platform For Your Business
How to Manage Twitter in 30 Minutes a Day
Podcasting Industry Predictions for 2021
Conversational design to play a big role in marketing, PR
Why Self-Aware Leaders Make the Best Communicators
How to Move From Journalism into Communications
How to Leverage Influence As Part of Your Marketing
Podcasting is Changing the Face of Audio Journalism
Empathy, trust, customer service are key to successful brand building
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips