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Show Notes:
Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.
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Deep Dive into Call Ads (Episode #413)
Breaking Free from the Algorithm (Episode #412)
SKAG vs STAG (Episode #411)
Google Shopping Tips & Tricks (Episode #410)
8 Important Questions from Listeners (Episode #409)
100% Impression Share (Episode #408)
What Has Changed in 20 Years? (Episode #407)
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)
Manual Bids are Dead (Episode #405)
Answering Your Questions about Google Ads (Episode #404)
Broad Match Keywords Are Cheaper (Episode #403)
Why Your CPC is So High (Episode #402)
5 Biggest Mistakes I See In Accounts (Episode #401)
How to Rebuild Your Account (Episode #400)
Account Management - Foundations of Google Ads #10 (Episode #399)
Boundaries - Foundations of Google Ads #9 (Episode #398)
Policy Issues in Google Ads (Episode #397)
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
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