Insight Out : Big Ideas for the Modern Entrepreneur
Business:Entrepreneurship
Check out this week's episode of Insight Out with my guest Mark Schaefer!
One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.
Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.
Mark is a globally-recognized blogger, speaker, and author of seven best-selling books:
· Social Media Explained
· Return On Influence
· Born to Blog
· The Content Code
· The Tao of Twitter
· KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age,
· Marketing Rebellion: The Most Human Company Wins
He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.
He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes.
He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world.
Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review.
It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away.
Mark's Website:
https://businessesgrow.com/
Mark's Podcasts:
The Marketing Companion
Mark on Social Media:
https://twitter.com/markwschaefer
https://www.linkedin.com/in/markwschaefer/
https://www.instagram.com/markwschaefer/
https://www.youtube.com/user/MWSchaefer
https://www.facebook.com/mark.schaefer3
Mark's Email:
mark.schaefer@businessesgrow.com
Support the show (https://www.patreon.com/bePatron?u=23010497)
This is an encore episode and was originally published on December 28, 2020.
Learn more about your ad choices. Visit megaphone.fm/adchoices
From 70K to 30M: The Dugout Mugs Story with Kris Dehnert
From Barista to Owner of Biggby Coffee - Mike McFall’s Story
Learning from the Best: TED Talks Analysis - Brenden Kumarasamy
How to Be a Top 1% Communicator with Brenden Kumarasamy
Skills for Business Survival in Times of Change with Chris Do
How to Be a "Trust & Inspire" Leader with Stephen M.R. Covey
The 4-Part Retreat Series For Mindfulness and Self-Discovery with Dr. Mark Pirtle
The Fundamentals Most People Miss When Starting a Business - Jacqueline Snyder
The Power of a Winning Mindset with Jedidiah Collins
Reverse Engineering Desired Outcomes with Design - Ram Castillo
How to Activate the Genius of Others with Liz Wiseman
The Five C's of Confidence with Erika Cramer
The Art of Taking Action and Breaking Free from Patterns - Scott J. Miller
The Art and Science of Project Management with Kory Kogon
How to Pivot from Your Career to Your Calling with Loren Greiff
Five daily practices to take control of your values with David Meltzer
From 10k to 100k Followers on Instagram with Brenden Kumarasamy
How The Realest Recruiter (Joel Lalgee) Got 100's of Millions of Impressions
Brandalytics: LinkedIn Brand Secrets + Analytics = Liam Darmody
How to Build a Relentlessly Helpful Community - John Espirian
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show