The rise and fall of American soft power

What is soft power? It was a term conceptualised by Joseph Nye at the end of the Cold War to encapsulate America's moral and cultural appeal to the world. The current decline in the use of soft power by Trump administration was first accelerated by the neocons under George W. Bush, who accepted explicitly that the War on Terror would mean the abandonment of the pretence of moral leadership and this was encapsulated by torture at Abu Ghraib prison, rendition flights and Guantanamo Bay. This podcast explores the meaning and importance to America's empire of soft power and what the world will look like without it.

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