Your Mission is your guidance for your future clients as to you act for them. This will guide *their* decision to reach out and hire you and your practice.
The idea that your firm can do anything really means your firm can do nothing - you won't stand out. You need to know what you do best, and so do employees and clients. It helps you stand out and build towards your goal.
No matter the size, style, or area of practice of your firm, you will benefit from a clear and explicit mission visible to your clients. Your mission should be front and center on your web page on your home page and for my website you'll see it's right there as the first thing in bold text.
We'll talk about what should go into your mission, share some disparate examples from Four Seasons and McDonalds, and share my "top 3 in the city" philosophy on specialization.
Closing Exercise: What's your mission? Finish this sentence. We help [targeted clients] [solve targeted problem].
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Spring Break! Plus, a Practical Guide to Come in Season 3...
S2 E13. Answering Our Show's Big Question
S2 E12. Recovering From Service Mistakes
S2 E11. Making Service Improvements
S2 E10. Maintaining Your Service Consistency
S2 E9. Setting Your Delivery Standards
S2 E8. Your People: Hiring, Training, and Managing
Service Delivery in the New Experience Economy w/ Joe Pine
S2 E7. Defining the Five Star Experience
S2 E6. Avoiding Red Herrings
S2 E5. Managing the Forest
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S2 E4. What's Your Needle?
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Parsing Client Service vs. Experience w/ Jack Newton - Live From Clio Cloud Con
Live From Clio Cloud Con: 2022 Legal Trends Report w/ Joshua Lenon
S2 E2: Your Firm's VALUES
S2 E1: Your Firm's VISION
S2 E0: Five Star Bootcamp - The Five Star Method and What Service ISN'T
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