If you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise.
Topic Clusters and Content ThemesWe've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU.
This week's show is all about creating Topic clusters (AKA content themes) based on your expertise. You'll find you have a goldmine within you. We'll help you unlock the riches.
Training topics:
E-A-T (Expertise, Authoritativeness, Trustworthiness)
YAMYL (Your Money or Your Life)
Content Funnel
Topic Clusters
Chocolate Cake Example
Service Providers
Topic Clusters by Jen McFarland
Words of WisdomIt's really important that whatever you create is within your expertise and is authoritative, meaning you're creating it to create value, to help people. And that it is based on expertise and part of what helps with that is if you link to other things. So something like topic clusters, you might link out to HubSpot or Semrush, or any of these different SEO companies to show that you have well researched it and you're within your lane. — JenWe have found that when you completely radically change, sometimes you have a small group of people who stay with you because they like you. They will stay with you no matter what you're talking about because they like you as a person, a friend, or a brand. So you can change your brand. You can change your focus. You can home in on things a little more if you need to in the future. But to get started, you want to be very clear about who you are, what you're talking about, and who you're talking to. — ShelleyCan't-Miss Resources💌 Marketing Missive: Weekly Marketing Insights
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