134. WHAT MAKES A REALLY STRONG NEWSLETTER IN 2026

2026-03-18

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Let's talk about newsletters. Specifically, what makes a really good one for your creative business. And more importantly, why so many of them don't work. In this episode I share what i've been noticing from the newsletters I love the most right now, what's working in my own, and exactly what separates the ones people genuinely look forward to from the ones that quietly get ignored. Key Moments: [00:00] Introduction: What makes a good newsletter, and why so many don't work [01:11] Three newsletters I have been reading and why they're brilliant

Let's talk about newsletters. Specifically, what makes a really good one for your creative business. And more importantly, why so many of them don't work.

In this episode I share what i've been noticing from the newsletters I love the most right now, what's working in my own, and exactly what separates the ones people genuinely look forward to from the ones that quietly get ignored.

Key Moments:

[00:00] Introduction: What makes a good newsletter, and why so many don't work
[01:11] Three newsletters I have been reading and why they're brilliant
[04:46] What I am working on in my own newsletter right now and the platform i use
[08:55] The Data: Why newsletters are quietly outperforming social media right now
[11:42] Three things that make a really strong newsletter
[14:12] Why handing your newsletter voice to AI is one of the most costly things you can do for your creative business
[18:16] Where people are going wrong
[20:58] Why your newsletter is the thing that changes everything when you finally have something to offer

Notable Quotes:

"Your website is your home. Your newsletter is how you keep the door open."

Resources Mentioned:

Read: This Week's Full Journal Post
Newsletter Link: Skye McAlpine – The Dolce Vita Diaries on Substack
Newsletter Link: Ella Mills – Learning To Live Well on Substack
Newsletter Link: Rick Mulready – The AI Playbook
Link: The Six Month Programme - The Bright Line
Link: The Base Notes
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Website: www.philippacraddock.com
Instagram: @philippacraddock
Email: hello@philippacraddock.com

Share Your Insights:

What does your newsletter look like right now or what's been stopping you from starting one?

Whether you're sending consistently, sending sporadically, or haven't yet begun, I'd love to know where you are with it and what feels most challenging. Come and find me on Instagram my DMs are always open for a chat!

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