Do You Need A Personal Rebrand? With Mitch Churi

This week on Small Talk, we’re joined by comeback king Mitch Churi. From starting in commercial radio at 19 to hosting national shows - and then being unexpectedly let go - Mitch knows what it means to publicly rebuild and rebrand. We giggle over it being the year of the horse and the insane amount of content encouraging our 2026 personal rebrands.

Thankfully Mitch is also well up to date with pop culture, so we also get to evaluate a few of our favourite celeb comebacks - from Zara Larsson to Addison Rae. We ask, what separates a reinvention that sticks from one that feels forced?

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