It's been a long time in the works, but we're excited to announce the launch of our first mini-series.
These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand.
“Why should I care about this story?” This question is the crux that every story must answer to capture the attention and curiosity of the audience
Many outdoor brands tend to tell stories that prioritize physical accomplishment over the human experience, resulting in narratives that lack relatability and emotional resonance. This oversight can leave audiences feeling detached and unengaged, impacting the effectiveness of the storytelling.
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Curious how your brand’s storytelling efforts stack up? Take this 9-question quiz to evaluate the health of your brand storytelling.
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This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. If you need help bringing a video project to life shoot us an email.
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Fireside: What Can Democracy and Marvel Teach us about Impactful Storytelling?
When In Doubt, Care About Your Audience
Fireside: Can Storytelling Transform our Industry?
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Fireside: What Makes a Compelling Story?
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Fireside: The Bedrock of Storytelling - Art of the Interview
Stop Marketing My Town - Marketing & Overtourism
Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
AI - The Future is Changing
Fireside: Is Your Jacket Really Unique?
How Marketing has Impacted the Evolution of Mountain Biking
Beyond the Podium - Have We Setup Athletes to Fail?
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The Most Undervalued Tool in Marketing
2023 Thank You
What Role Does Passion Play in Marketing?
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