Does adding new martech tools always tackle problems and challenges for marketers? What matters most is finding the best technology solutions to solve the right problems at the right times for you, your team, and your organization.
Today’s guest is Sean Doyle, co-founder, principal, and director of strategy at FitzMartin. Sean applies the science of behavior change to the art of sales and marketing. Rather than only choosing to make decisions based on thoughts and emotions, choose to use the power of data.
Some of the highlights of the show include:
Reason Behind Sean’s Book: Change how B2B marketers are respected or not FitzMartin: Modern marketing/sales that demonstrates ability to provide products Point of View: Comes from behavioral science—how people change Changing for Good: Book on transtheoretical theory of behavioral science Firings/Failures: Focus framework on capital and commitment to measurement Martech: Why it continues to expand? Measurable and customer-focused Vanity Metrics: Meaningful when understood by peers, clients, or customers Problem: Takes talent to read data, view analytics, and communicate effectively Martech Behavioral Science Categories: Demand generation Sales enablement Customer success Simplify Scale: Ease of use wins over powerful and sophisticated martech Sales Barrier/Gap Analysis: Audit of all sales and marketing efforts Subjective Theory of Value: Three ways people buy Revenue gain Cost reduction Emotional and strategic contribution
Links:
Sean Doyle’s Email Shift: 19 Practical, Business-driven Ideas for an Executive in Charge of Marketing but not Trained for the Task by Sean M. Doyle FitzMartin Sean Doyle on LinkedIn Changing for Good by James O. Prochaska, John Norcross, and Carlo DiClemente Web Analytics by Avinash Kaushik Google Ads HubSpot AdRoll Ignitium Salesforce Ben Sailer on LinkedIn CoSchedule[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule
[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome
[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs
[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal
[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io
[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers
[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork
[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule
AMP 272: The Content Planning Blueprint You Need for Success With Vassilena Valchanova
AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley
AMP 270: The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA
AMP 269: Understanding the HERO System to Create Better Video Ads With Matt Johnston
AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency
AMP 267: How to Productize Consulting Services and Differentiate Yourself in a Crowded Market With Max Traylor
AMP 266: How to Fix Invoicing Issues and Get Freelance Writers Paid on Time With Matt Saincome From OutVoice
AMP 265 - How to Use YouTube to Drive Real Business Growth with Adrian Lurie From Dragonfruit Media
AMP 264: How to Apply the Content Fuel Framework and Never Run Out of Ideas With Melanie Deziel
AMP 263: How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz
AMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential