HIGHLIGHTS
[3:06] Being a business owner with a sales background
[6:59] Getting people onboard in your company - what you can do as CEO
[10:50] Building the sales organization in your company
[20:41] Supporting sales and the CEO's growing role
[25:51] Making your customer feel important, secure and happy
[31:00] Hiring outside help to communicate more freely in the office
QUOTES
[6:30] “It's really useful to have a sales background starting a company, at first you are not just selling a product, you're selling for people to join a company”
[7:00] "If you're a CEO you better be good at sales and telling your stories if you want others to come to your company right now"
[12:56] "You do need to have experience with hiring sales people and it's definitely a skill"
[20:43] "If I keep my toe on the water too much, it hurts the company from a sales perspective because I'm spread too thin… you see this a lot in companies, whatever the CEO is really great at is what their company is weak at"
[24:46] "Talking to your sales people is a great way to keep your fingers on the pulse of the business"
Connect with Steve Benson in the link below:
Website: https://www.badgermapping.com/
LinkedIn: https://www.linkedin.com/in/stevenbenson/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
From Sales Rep to CEO: Navigating the Journey to Funded Startup
Leading with Empathy: How Cory Munchbach’s Journey from Analyst to CEO Shapes her Leadership Today
How CEOs Can Harness the Power of Revenue Operations: Insights from Eddie Reynolds
From Law to Leadership: Clate Mask’s Journey to CEO of Keap
From NASA to CEO: Lessons in Leadership, Storytelling and Curiosity
Adapt, Innovate, Scale: Key Strategies from Recapped's Sales Success Story
The Power of Exceptional Experience
Scaling to $22 Million ARR: Sales Insights from Retention.com's CEO
CEOs on Social Media: A Direct Correlation to Increased Revenue
From Sustainability Advocate to Tech Entrepreneur: Malin Schmidt's Journey to the Top
Unlocking the Power of Authentic Influence in Leadership with Matthew Brown
The Transformative Power of Appreciation
Innovating from the Top: How a Former CMO Revitalized a Company as CEO
From Reluctant Entrepreneur to Successful CEO with Justin Rende
The Importance of Sales Leadership in a Changing Economy with Gretchen Gordon
Relationships Over Sales Pitches with Eduardo Coll
Using My Time: Drink Your Coffee While it's Hot!
From the White House to Wonderhell: Laura Gassner Otting's Journey of Resilient Leadership
Bootstrapping to $20 Million ARR in Just 5 Years with Guillaume Moubeche
Turning Startup Challenges into Triumphs: William Gilchrist's CEO Journey
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show