Jun Sato - International A&R, Pony Canyon Inc., Japan (1990–2002)

In this conversation, Jun Sato - International A&R at Pony Canyon, Japan - shares the remarkable story of how he helped get Paul Weller’s solo career off the ground when everyone else had written him off. In the early 1990s, as the UK industry dismissed Weller as an ‘80s has-been, Jun trusted his own taste, his love of British blue-eyed soul, and a very special demo cassette that landed on his desk. He quickly negotiated a three-album deal with John Weller and gave Paul the artistic freedom to launch a new chapter.

Jun reflects on what it meant to sign a living legend at a crossroads, championing Paul Weller at a time when old fans in Japan were still fiercely loyal but the industry wanted “Style Council 2.0.” Determined to support Weller’s vision, he battled conservatism inside Pony Canyon, orchestrated secret club gigs to “start from the underground again,” and staged meet-and-greets that deepened the Weller-Japan love affair. Working closely with John Weller, Jun experienced both the tough negotiations and the genuine warmth of the Weller family. He oversaw the Japanese release of Paul Weller months ahead of its UK debut, watched it rocket to the top of the charts, and then promoted Wild Wood and Stanley Road as Weller’s comeback exploded into an artistic and commercial triumph.

Looking back on his unique A&R role, Jun shares memories of trust, creative freedom, and a personal connection that only grew as Paul’s career flourished. He describes the enduring backstage camaraderie, the Mod culture’s roots in Japan, and why he feels pride every time Weller thanks him publicly for believing in “chapter three.” Today, as Weller continues to innovate, Sato remains inspired - grateful for a musical journey and friendship that both changed their lives.

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