At Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete for, capture, and ultimately earn the attention of those who matter most to you.”
In these current times, it could be argued that that is more important than ever and it aligns very nicely with what we so often talk about on this show, that sponsorship is about brands accessing an audience that they would otherwise not be able to or as easily be able to access.
Octagon understands that we live in a world where time is our most precious commodity and that audiences’ patience has never been shorter. As an industry, sponsorship has never had to work harder to gain the attention of the people we are trying to reach. The way Octagon see it, “ … there’s two ways to go about it. Attention is either bought. Or it’s earned”. We all know which one sponsorship truly seeks to achieve!
Joining us on the show, to give us a current agency perspective of sponsorship, is Andrew Clarke, Agency Director at Octagon Australia.
Andrew is an integrated marketing specialist with 17 fun-filled years of creativity and problem solving under his belt. He’s seen life from both client and agency sides and he always like to present a balanced picture to lead projects and the Octagon Australia team.
He believes people’s passions will change the world we live in, and helping brands find a unique role in this equation, whether through sport, entertainment, culture, or causes is what motivates him.
Also joining us is Daniel Collier-Hill, KORE’s Commercial Director – APAC, who has kicked of a three-part blog series which focuses on hacking sponsorship and he joins us to discuss part 1, Planning for the Return.
Enjoy.
See omnystudio.com/listener for privacy information.
14 Hand Picked Pieces of Sponsorship Advice and Insights Re-run - Host's Choice- Ep 129
Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
Inside Sponsorship at UFC – Nick Smith - Ep 126
Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
Inside Sponsorship at Toyota - Dedra DeLilli - Ep 119
Inside Sponsorship at Heineken - Thomas Mulders - Ep 118
Inside Sponsorship - Best Bits of 2022 - Ep 117
Inside the Sponsorship Employment Market - Jonathan Harris - SRI - Ep 116
How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 115
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
2023 Planning Considerations - Dan Collier-Hill - MediaCom - Ep 113
Inside Disabled Athlete Sponsorship - Ryan Neiswender - Paralympian - Ep 112
Inside Rugby Australia - James Durbin - Chief Commercial Officer - Ep 111
14 Hand Picked Pieces of Sponsorship Advice and Insights - Host's Choice- Ep 110
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