Inside the $36bn Biohacking boom | Dave Asprey on Ozempic, ’peaseant food’ and why sleep beats every supplement

In this episode of AB Majlis, host Tala Michel Issa, Chief Reporter at Arabian Business, sits down with Dave Asprey – bestselling author, entrepreneur, and founder of Bulletproof Coffee and Upgrade Labs – during his visit to Dubai to unpack the fast-growing business of biohacking, longevity and performance optimisation.

Asprey discusses why he believes Dubai and the UAE are becoming a global hotspot for longevity clinics and “biohacked” environments, and explains how data and AI-driven health protocols are shaping the next wave of wellness. The conversation spans the most debated topics in modern health: biological age, diet and protein, GLP-1 drugs (e.g. Ozempic, Mounjaro and Wegovy), circadian rhythm, sleep and light exposure, sauna and cold plunges, creatine, vitamin D, electrolytes and salt, and the difference between what’s science-based versus what’s simply wellness marketing.

You’ll also hear Asprey’s most controversial positions – including his critique of vegan diets, his view on endurance cardio, and his argument that many people underperform because of nutrient gaps, toxins, and disrupted sleep cycles, not lack of willpower.