In this episode of the 2 Regular Guys Podcast, Aaron and Terry will interview Johnny Shell, a Market Analyst at Keypoint Intelligence with over 35 years of experience in decorated apparel. They...
In this episode of the 2 Regular Guys Podcast, Aaron and Terry will interview Johnny Shell, a Market Analyst at Keypoint Intelligence with over 35 years of experience in decorated apparel. They discuss the 2021-2026 DTG and Digital Textile Forecasts and explore topics such as projected growth, the future of fashion and apparel, and where we are in the digital transformation. The conversation covers various trends and the value of the DTG and digital textile markets. The #Regulators can expect to hear insights and expert analysis from Johnny and are invited to tune in with their own questions for him. Don't miss this episode, packed with valuable takeaways on the value of the DTG and digital textile markets.
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Dad Joke
What does Batman call his grandmother?
Nana-nana-nana-nana Nana-nana-nana-nana-NANA
Digital Textile Forecast
Aaron: Johnny, tell our listeners a little about your background in the industry and your current position with Keypoint Intelligence.
Johnny: It’s great to be with you guys again, and I appreciate the opportunity to be here. So, I’ve been in the printing industry since 1986 and have worked in decorated apparel, sign & graphic, and industrial printing sectors. I’m currently the Principal Analyst for the Textile & Apparel Printing Service at Keypoint Intelligence which is a market research and intelligence organization that provides consulting in a wide range of areas for businesses, product testing, and market intelligence like the forecasts we’re going to talk about today.
Terry: What is the 2021-2026 DTG and Digital Textile Forecast? How was it compiled?
Johnny: So in simple terms, a forecast takes historical data and attempts to predict the future using various data and information that is collected for a specific market. Forecasts are usually in 5-year increments, which also includes 1 year of actual market data (2021-2026). We publish a DTG forecast that includes placements, machine revenue (hardware avg. price), average installed base, print volume, ink volume, retail value of print, and service revenue. We also break the data into hardware segments (Commercial Entry-Level, Commercial, Industrial Mid-Level, Industrial High-Level), and into global regions (NA, SLA, AP, EMEA). The Digital Textile Forecast is basically the same, except it’s focused on roll-to-roll digital textile machines. The data is segmented by printer speed (4 speed segments), by ink type (acid, reactive, direct disperse, pigment, or sublimation inks), and by application (apparel, decor). A market forecast provides critical data like market size and market value to a company, and helps them determine their strategy and product development, or if it's a target market they want to enter if they aren’t involved. The forecasts are formed by primary and secondary field research with vendors of equipment, inks, printheads, as well as analysis of machine capabilities, end user interviews and onsite visits to production sites. All of this data and information are then funneled through me to generat...
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