Jim Obsitnik is the chief executive officer at Cadmium, a software-as-a-service provider that brings events and education technology together. He believes in the higher social calling of learning and education and has spent many years in the learning space. Jim also holds an MBA from the Wharton School with a focus in marketing, which makes him an excellent guest lecturer in our learning business MBA series.
In this midpoint episode in our seven-part series, Jeff talks with Jim to get his expert perspective on strategy, product development, the commonalities of software-as-a-service and learning businesses, the relationship between revenue and learning portfolio diversification, and more.
Full show notes and a transcript are available at leadinglearning.com/episode282.
We are grateful to our sponsor for this series, Cadmium.
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The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.
Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.
Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
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406: Nondisruptive Creation, Part II
405: The Science of Engagement with Clark Quinn
404: Nondisruptive Creation, Part I
403: Who or What Is Tagoras?
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401: Developing Business for a Learning Business
400: 20 x 20 Vision for Lifelong Learning
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393: Personalization and AI with Erica Salm Rench
392: Preparing for 2024
391: Reflecting on 2023
390: Redux: Strategic Doing with Ed Morrison
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