Chris Tolles is the CEO and Co-Founder of Yard Stick. Yard Stick measures soil carbon. Scientists and farmers alike know that climate-friendly agricultural practices have the potential to remove atmospheric CO2 at gigaton/year scale. When these practices are adopted, more carbon is stored in soils, improving soil health and fighting climate change. But significant measurement challenges have held soil carbon efforts back - until now. By reducing the cost of soil carbon measurement by 90%+, Yard Stick will dramatically expand the opportunities for evidence-based regenerative practices to simultaneously improve ecosystem health, increase farmer income, and combat climate change.
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This episode is presented by Pinion. Learn more HERE.
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Links
348: The Not-So-Secret Corruption of America's Food System with Austin Frerick
347: AgTech Diligence and How to Impress AgTech VC with Michael Lavin, Managing Partner at Germin8 Ventures
346: Farming in California's Central Valley with Jason Giannelli
344: Why Your Farm or Family Business NEEDS to Think About Succession Planning
343: Acre Insights - Our World Agri-Tech Takeaways (Plus the Best Marketing Hack of the Show)
342: Produce Pay's New CEO on Disrupting the Retail Pricing Model
341: The Food Manufacturing Guy on Challenges of CPG, Ingredient Confusion, and Anonymous X Accounts
340: M&A, AI, Electrification & More with Marc Kermisch, the Global Chief Digital and Information Officer of CNH Industrial
339: How Syngenta is Thinking About The Future of Agriculture with Feroz Sheik
338: Maui Nui Venison - Strategy Series with Jack Richardson
337: Ag Economics 101 - The Census and California Ag with Matt Woolf of Terrain Ag
336: The Story of The Wonderful Company
335: Acre Insights - Are Things Getting Weird in AgTech and Farming Right Now?
334: Working on Chipotle's Local Sourcing Program and What's Next for Local Line with Cole Jones
333: The Domain Name Investor That Built a DTC Onion Business
332: Understanding Precision Agriculture - Topsoil Series with Ariel Patton
331: Rolling Up Legacy Processors with Phil Taylor, Co-Founder of Mad Ag & Mad Markets
330: Predicting the Shelf Life of Produce with Strella's CEO & Co-Founder Katherine Sizov
329: Acre Insights - Our Experience with Produce Box Delivery, David Friedberg's Move to Ohalo, and Starlink-Deere Deal Thoughts
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