What happens when artificial intelligence creates a viral hit—and no one knows who made it?
In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions.
Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s struggle to keep up with technology.
🔎 In this episode, you’ll learn:
Key takeaway:
🎵 Even viral success has a legal backbeat—and when AI takes center stage, the spotlight shines brightest on the rights we can’t yet fully define.
📣 On-Air Guest Bio
Flavia Murad-Schaal is a Brazilian attorney specializing in intellectual property and entertainment law. She is a founding partner at Manseer Murad and an international expert on copyright, trademarks, and digital rights.
🔗 Featured Links
🌐 Website: www.muradpma.com
💼 LinkedIn: www.linkedin.com/in/flaviamurad
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell