Paddle In.
In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing.
Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not duplicated by the industry. We talk about how he has taken his own path and built a reputation for delivering exceptional experiences.
As the owner of backcountry mecca Baldface Lodge and the snowboarding industry's most sought-after powder business innovator - Jeff Pensiero. Respected as deep as the powder he shares with his guests - he has transformed customer experience and marketing in this space. Across snowboarding, his trailblazing original concepts have captivated top athletes, international media and cool as F brands. He shares what it takes to build the impossible and be the epicentre of powder stoke.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube
Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter
Follow Jeff Pensiero
https://www.instagram.com/baldisbeautiful/
https://baldface.com/
https://www.instagram.com/baldfacelodge/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook
Join other impact creators in the Inner Circle
https://gswl.fm/innercircle
Rob Bell | The Heretic Creator
Rand Fishkin | The Sea Change of Search and Ai
Jason Feifer | The Future of Entrepreneurship
Renee Warren | Create Visibility with PR
Christopher Young | The Economics of Ethics on Brand Valuation
Sunny Dublick | The Art of Authentic Branding
Annie Schiffmann | Social Media Simplified
Maja Voje | Got to Market Strategies
Paco Underhill | The OG of Retail Anthropology
Jay Acunzo | Creating Content that Resonates
Susan Casey | Save the High Seas
Robert Lee | A Financial Perspective on Marketing
Katrina Wyckoff | Brave Brands make Impact
Mark Rushmore | A Brush with Sustainability
Robert Rose | Mastering content strategy
Susan Casey | Uncovering the Deep Sea
Bruce Kasanoff | The Work-Life Integration
Gina Bianchini | The Mighty Groundswell
Brian Fanzo | Grow Community with Authenticity
Jenn Lim | Beyond Happiness a Strategy for Culture & Growth
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast