In this podcast, Manuel’s COVID strategy story is a practical example of using whatever the universe presents to find new ways of solving difficult problems. Listen in to learn more.
🔹 Strategic Pivot Amid Crisis: During the COVID-19 pandemic, Manuel faced a challenge but turned it into a game-changing marketing strategy. Instead of retreating, he made a $2000 course, freely accessible for 90 days. This move not only helped people during a tough time but also brought significant attention to their brand.
🔹 Viral Generosity Yields Massive Returns: The strategy went viral by offering the course for free and asking participants for simple favors—stay active, spread the word, and provide a testimonial. The response was overwhelming, with over 600 video testimonials and a substantial increase in clients and business growth. This generosity, in turn, transformed the speaker's marketing agency into one of the fastest-growing companies in the U.S.
🔹 Adapting to External Forces: The key takeaway centers around adapting to external circumstances. Manuel emphasizes the need to leverage unforeseen events, like a pandemic, to one's advantage. Instead of succumbing to challenges, businesses can proactively rethink their strategies, turning adversity into an opportunity for brand exposure and revenue generation.
🔹 Long-Term Vision Amid Uncertainty: Manuel’s success underscores the importance of having a long-term vision amidst uncertainty. Despite the ongoing challenges and potential future difficulties, he encourages businesses to focus on helping others, gaining attention, and strategically positioning themselves as experts in their industry.
How Attention Drives Social Media Growth - with Marc Bosserman
How ChatGPT-4o Can Identify and Strengthen Your Skills
How We Scaled to $99 Million: Secrets of Client Retention and Growth
Bet on Yourself and Control Your Own Future with Les Brown
How I Achieved Success Outside "The System"
These Are The Missing Ingredients From Your Content Creation Journey
Master the Art of Networking: Boost Your Brand Without Spending a Dime
Navigating AI: Unpacking Its Impact On Our Everyday Tech & Our Lives
The Ultimate Guide to Never Running Out of Content Ideas
You're More Familiar With AI Than You Realize
How This One Thing Determines Your Path To Success
The Tesla of AI: How ChatGPT is Changing the Game in Business
The Dr. Berg Blueprint: How He Built a 190 Million Download Empire
How We Reached 2.4 Billion People: Secrets of a Content Unicorn
Transform Your Social Media into a Powerful Tool for Personal and Business Growth
Staying Ahead In A Changing Digital Landscape
Are You Running From This?
The Power Of An Omnipresent Brand
The Path to Being a Content Unicorn
This Is A Service Industry
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored