Guest: Anthony Rose from SeedLegals
LinkedIn: in/anrose/
Anthony moved to the UK to lead the building of the BBC iPlayer, before delving into entrepreneurship. After starting and selling 2 separate businesses he moved on to the startup legals space where over the past 8 years he has been building SeedLegals - a legaltech scaleup where 1 in 3 of all UK fundraising rounds are completed through the platform.
CONNECT WITH James:
- LinkedIn: /in/james-farnfield/
SUBSCRIBE TO PODCAST:
- Spotify: open.spotify.com/show/6MnUbU9YzCVcbsoGJsJtJ0
- Apple: podcasts.apple.com/us/podcast/the-everyday-founder/id1732914477
OUR SPONSORS:
- Done-for-you LinkedIn media company: shakecontent.com
00:00 - Start
01:47 - Introduction to Anthony and Seedlegals
02:29 - Why has Anthony settled in the UK
03:16 - The story behind the iPlayer
04:55 - The selling of Anthonys first 2 businesses
08:18 - Why the automotive niche for 6Tribes
09:52 - The whatsapp group at Seedlegals
12:45 - The importance of feedback
14:43 - CLG vs PLG
16:47 - Any errors with contracts in the early days
19:03 - How big is the Seedlegals whatsapp
20:49 - How hands on should a founder be
22:23 - 1 in 3 Uk fundraising businesses use seedlegals
24:34 - The importance of having a online presence as a business owner
27:45 - the importance of founder led marketing
30:56 - when pitching start small
32:30 - What question has anthony been asked the most
34:09 - How large does your traction need to be before raising
38:19 - Whats the plan for seedlegals over the next 5 years
40:41 - logistical steps of setting up in the US for expansion
42:56 - How does Anthony find balance managing 160 plus people
44:40 - Anthonys views on culture and how to be successful
46:54 - Offsites and away days essential at Seedlegals
48:13 - Why is Anthony focusing on content today
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