Roundtable Episode: Women shaping the whiskey industry

2026-03-24

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The future of whiskey is here. For this special Women of Whiskey roundtable, Whiskey Rocks brings together Blair from Milam & Greene, Sydney Jones from Heaven Hill, Jaz’min Weaver from Bardstown Bourbon Company, and Liz Pirnat from Napa Valley Wine Academy for a conversation that goes beyond the glass.Whiskey has long been marketed one way but the reality is evolving. In this episode, we explore how women across the industry are helping reshape the category from grain to glass. From education and s...

The future of whiskey is here.

For this special Women of Whiskey roundtable, Whiskey Rocks brings together Blair from Milam & Greene, Sydney Jones from Heaven Hill, Jaz’min Weaver from Bardstown Bourbon Company, and Liz Pirnat from Napa Valley Wine Academy for a conversation that goes beyond the glass.

Whiskey has long been marketed one way but the reality is evolving. In this episode, we explore how women across the industry are helping reshape the category from grain to glass. From education and storytelling to production and experience, this group shares what they’ve seen change, where real progress is happening, and how they’re personally influencing a more welcoming and dynamic whiskey community.

We talk about breaking down intimidation around whiskey, the myths that need to go, and how to bring new drinkers into the fold all while keeping it true to the Whiskey Rocks spirit with a few pours and music pairings along the way.

It’s thoughtful, it’s fun, and it’s a reminder that whiskey has always been about more than what’s in the bottle it’s about the people who make it matter.

Whiskey Rocks, Sip Hard.

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