In 1952, Arthur and Morley Ballantine wanted to enter the news publishing industry, and they picked southwest Colorado as the place to do it — purchasing a publication that is now the Durango Herald.
Over the years, the company expanded, adding new titles, video services, digital services, and local phone directories to its publishing empire. And today, their son, Richard G. Ballentine is chairman of the board of Ballantine Communications, continuing a mission of serving the readers and businesses of the region.
Recently, the company announced it was opening offices and hiring staff just 60 miles away, in Farmington, New Mexico, to start a brand new, free tabloid called the Tri-City Record that will print five days a week.
Farmington has a population of 46,000+ and is the largest city in San Juan County (population 120,000). The city has been served by its newspaper of record, The Farmington Daily Times, for over 120 years. However, today that Gannett publication might be labeled by some as a “ghost paper,” having dropped their staff numbers to a single reporter to work and serve the entire area.
Ballantine initially explored the venture by bringing in the owner of the nearby Aspen (CO) Times, David Cook. Cook worked as a consultant, meeting business leaders, evaluating reader acceptance and making recommendations on the project's viability. It was later agreed that Cook would manage the New Mexico operation for Ballantine as the Record’s new publisher.
In a recent interview, Cook stated, "Forget about state lines. There’s no question that the Four Corners region has many economic tie-ins for sure.” Ballantine added to that sentiment, saying, "There are increasing connections between southwest Colorado and northwest New Mexico in news topics and advertising needs.”
In response to why a new newspaper should enter an area that already has a newspaper in place for over a century, Cook stated, "There were some real gaps in the beat reporting. So I saw a real opportunity. San Juan is the fifth largest population center in New Mexico — and in my estimation … it was slowly becoming a news desert.”
In this episode of "E&P Reports," we explore the Tri-City Record, a new, five-day-a-week free publication serving San Juan County, New Mexico, being launched by Ballentine Communications, the owners of the Durango (CO) Herald. We learn from board chairman/ owner Richard G. Ballantine and new Record Publisher David Cook why they believe there is a real opportunity for expansion into this area already served by an existing Gannett title since that paper has drastically cut back on staff and content over the past few years.
234 Local Media Association and Pennsylvania NewsMedia Association partner to create fundraising lab
233 New York State implements historic tax credits to support local journalism.
232 Facebook blocks State’s Newsroom’s Kansas Reflector: A threat to free press and first Amendment?
231 Addressing America's Divides: The Chronicle of Philanthropy’s newest chapter1
230 Understanding the skills necessary to lead the newsroom of tomorrow
229 The “whats, whys and hows” of The Association of Community Publishers (ACP)
228 Exploring their new book: “What Works in Community News,” from authors Ellen Clegg & Dan Kennedy
227 A look at the broadcast news industry from RTDNA CEO Dan Shelley
226 A frank discussion about public media with industry expert Tom Davidson
225 Jeff Jarvis and Steven Waldman debate the hard questions facing the news media industry.
224 No more downsizing, as Gannett is hiring locally at all levels.
223 An inside look at The Messenger — from startup to shut down — 10 months and 50 million dollars later
222 An inside look at the LA Times with Guild President, Matt Pearce
221 Hussman announces four $25k prizes for best in fair and impartial reporting.
220 Word in Black's journey from a pilot project to a public benefit corporation
219 Media sales icon Chris Lytle shares tried and true insights that still apply today.
218 A new film tells a story of how hedge funds are destroying local journalism.
217 The future of “big tech” compensation, now that Google's $100 million deal with Canada is law
216 Shannon Kinney’s entrepreneurial advice
215 Ashanti Blaize-Hopkins. A one-on-one with the SPJ’s new president.
Create your
podcast in
minutes
It is Free
HauntingLive
Dr. Paul’s Worldviews
Pharmacy Podcast Network
The Tucker Carlson Podcast
Morning Wire