Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child.
What used to be considered nerdy and not really mainstream has well and truly shifted into the spotlight in recent times. Some of that can be attributed to the rise in popularity of esports as well as the never-ending releases of superhero movies.
At Supanova, supa-star celebrities, fan-clubs, exciting exhibitors, and exclusives have been woven in with entertainment technology, collectables, and toys.
Whether they are seven, or seventy, Supanova boasts an incredibly engaged audience who have huge passion for the content. That presents a great opportunity for brands through sponsorship.
Listen in as Patrick Bradley, Business Development, Brand Partnerships, takes us inside sponsorship at Supanova.
You can learn more at www.supanova.com.au and connect with Patrick via email on patrick at @supanova.com.au or via LinkedIn.
During the show, Patrick talks about Supanova’s dedicated sponsorship website, sponsor.supanova.com.au, which includes more information on the MWave case study discussed.
Also joining us is Sam Irvine, SponServe’s GM – Product, to discuss his latest blog which highlights some of the things that we can all learn from Budweiser’s activations as an official partner of the FIFA World Cup.
See omnystudio.com/listener for privacy information.
14 Hand Picked Pieces of Sponsorship Advice and Insights Re-run - Host's Choice- Ep 129
Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
Inside Sponsorship at UFC – Nick Smith - Ep 126
Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
Inside Sponsorship at Toyota - Dedra DeLilli - Ep 119
Inside Sponsorship at Heineken - Thomas Mulders - Ep 118
Inside Sponsorship - Best Bits of 2022 - Ep 117
Inside the Sponsorship Employment Market - Jonathan Harris - SRI - Ep 116
How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 115
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
2023 Planning Considerations - Dan Collier-Hill - MediaCom - Ep 113
Inside Disabled Athlete Sponsorship - Ryan Neiswender - Paralympian - Ep 112
Inside Rugby Australia - James Durbin - Chief Commercial Officer - Ep 111
14 Hand Picked Pieces of Sponsorship Advice and Insights - Host's Choice- Ep 110
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