Today in the guest chair we have Grace Eleyae, the Founder of Grace Eleyae Inc.
Grace Eleyae Inc. began with their now trademark product, the Original Slap, which stands for (Satin-Lined Cap)®. The Slap is a stylish cap that retains moisture (satin-lining), stays on your head at night (with its signature elastic band) and is fashionable enough to wear outside.
It all started in 2014 when Grace took a trip to Kenya that changed her life.
During a bumpy 8-hour car ride, all the hair on the back of her head broke off - the result of her chemically straightened hair and constant friction against the headrest. And the rest would be history.
Later that year, Grace started working on a solution to her completely damaged, broken and dry chemically straightened hair, and the first prototype of the Slap was created.
In this episode, Grace shares:
How a bumpy car ride and hair breakage led her to develop a prototype for her ideal cap What happened after she created that prototype, including the reaction from her family How and when she decided to start selling her products on Etsy What made her decide to fully launch Grace Eleyae What happened when she initially reached out to get beauty bloggers to review the Slap, and so much moreOne thing that just happened, Grace Eleyae’s Foldover Satin Lined Beanie just made Oprah’s Favorite Things List for 2020!
Let’s find out all about the brand that Oprah and more are giving rave reviews.
Listen on Apple Podcasts, Spotify, and more: sidehustlepro.co/graceeleyae
Links mentioned in this episode:
Grace Eleyae Traction by Gino Whitman Good to Great by Jim CollinsAffiliate Disclosure: I may be an affiliate for books or products that I recommend. If you purchase those items through my links, I may earn a commission. You will not pay more when buying a product through my link. I only recommend books and products that I use and am genuinely interested in.
This episode is brought to you by:
Fancy Hands
Go to fancyhands.com and enter the code hustlepro for 50% off your first month.
Skillshare
Explore your creativity at skillshare.com/hustle. The first 1,000 people to use this skillshare.com/hustle link will get a free trial of Skillshare Premium Membership.
Caveday
Try a free, three hour cave with promo code "SIDEHUSTLE" (MAKE SURE TO USE ALL CAPS) at Caveday.org.
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoGrace Eleyae - @graceeleyae
Side Hustle Pro – @sidehustlepro
#SideHustlePro
402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)
401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone
400: How Germanee G Went From GAP Inc. to Celebrity Stylist
399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith
398: Creating a Niche As A Bridal Stylist w/ Selina Howard
397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business
396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder
395: How To Make Art A Full-Time Career w/ Reyna Noriega
394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé
393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok
391: Behind The Scenes: I'm Testing A New Email Strategy In My Business
390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level
389: How To Find Your Niche
388: How To Start And Grow A Podcast In 2024
387: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business
386: Life Updates: Juggling Motherhood & Business
385: Finding Financial Balance While Side Hustling w/ Tiffany The Budgetnista
384: How To Make It In The Toy Industry W/ Azhelle Wade
383: How to Build a Sticky Brand: Insights from Sassy Jones CEO Charis Jones
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle