Life on Mars - A podcast from MarsBased
Technology
We start this episode very well by stating that marketers ruin everything, so we don't expect to make a lot of friends with this episode - at least in the marketing industry.
That's why we invited marketing & growth expert Thomas Petit to discuss ethics in product, marketing and growth because we really like his own perspective as an opinionated expert in those fields.
We discuss the incentives of marketers and the philosophy of growth, especially that of VC- backed businesses and how that intersects with UX and technology. More specifically, we drill down into some of the most used dark patterns in marketing nowadays and who are the people using them and the reasons for it.
If you're addicted to the dopamine kick of seeing interactions on your social media profiles, or you're getting tired of seeing the same tone, messages and tricks in each and every app you're using, you should be listening to this episode.
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
Support the Show.
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
079 - Building the next 10 years of MarsBased
078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon)
077 - M&A Masterclass with Founder Partners
076 - Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop)
075 - Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist)
074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto)
073 - From Rails to revenue, with Khash Sajadi (CEO & Co-founder @ Cloud 66)
072 - We're back! Riding out a crazy wave in the tech industry
071 - Taking investment or selling MarsBased?
070 - How we find clients in San Francisco, with Àlex RodrÃguez Bacardit (CEO @ MarsBased)
069 - Remote, async and more, with Job van der Voort (CEO @ Remote)
068 - No code in 2023, with Toby Oliver (CEO @ Bravo Studio)
067 - Pros and cons of running a boutique agency, with Jamon Holmgren (CTO @ Infinite Red)
066 - WTF happened to SVB, with Victor Horcasitas
065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)
064 - All about becoming a UI/UX freelancer, with Fabio Basile
063 - 2022 recap + 2023 predictions
062 - Tips for agencies and contractors during economic downturns
061 - The solitude of managers, with Xavier Noria and Pau Minoves
060 - Calculating and taking risks in extreme conditions, with Jonas Rinde (CEO @ Nomono)
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