Dragon Spirits founder Lamar Romero joins Alison and Karin to discuss his brand activation strategy in a post-pandemic world, offers hope in the form of humanity’s need to congregate, and shares his business philosophy. Romero revolutionized the brand ambassador marketplace by creating a more inclusive workplace. He does not believe in the need to hire models to sell products, instead focusing on personality and work ethic. The result is a flourishing business specializing in the marketing of wineries, distilleries, breweries, and consumer products. Romero is always thinking ahead. In a world filled with uncertainties, he’s prepared Dragon Spirits to be a certainty within the marketing industry.
#55: CPG Investing with Andrea Popova
#54: 4 Steps to Successful Ad Audience Targeting
#53: Our Top 4 Ad Creative Optimization Tips to Increase Conversion Rates
#52: How Much Should I Spend on Advertising? Planning your FB & IG Ad Budget to Maximize Profitability
#51: Building a Black Beauty Collective with Leslie Roberson
#49: Executing a Winning Brand Refresh with Meghan and Sam
#50: Social Strategies We Love featuring Black-Owned Brands
#48: Refining your brand strategy with Meghan and Sam
#47: 3 Tips to Training your Marketing Team
#46: Mary Ruth’s Promo Email Deep Dive
#45: How to decide on your promo offer (ft. Carley)
#44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!
#43: 6 Tips for Using Canva to Create Quality Content Faster
#42: How to Utilize User Generated Content to Drive Sales
#41: 4 Easy Ways to Increase Email Clicks & Opens
#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls
#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)
#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)
#37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)
#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness
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