Launched in March, the Experiential Marketing Measurement Coalition (EMMC) is out to standardise core metrics and assessment methodologies and promote them, alongside aggregating and sharing anonymous benchmarks.
In this episode, EMMC founders Dax Callner, strategy director at Smyle, Katie Streten, head of experiential strategy for VMLY&R Commerce and Matt Sincaglia, VP of strategy & analytics at RedPeg Marketing, talk about the inspiration they drew from the lack of certified approaches to measurement in “our space” and the subsequent thinking and planning behind the coalition.
They discuss measuring what matters, bypassing the competitive instinct to deliver telling detail for the whole membership, which includes the likes of Astound, DRP, Explori, George P Johnson, Impact and Velocity, presenting understandable core metrics and the ‘So What’ test.
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Inside Informa-tion: Vetting new event tech to integrate into event production
Inclusivity – rather than an afterthought, make it a first thought!
Forging a path in the events industry
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Mental Health: Discussing wellbeing and support for Event Profs
Revolutionising how the fintech industry connects, collaborates and does business
Transition: How working in B2B events has evolved
Festival of Media: Highlighting the best in media, marketing and advertising
TeamTogs: Service driven branding & merchandise with strong origins in global events
How data & digital upskilling can help run successful exhibitions in 2024
The intersection of event design, experience, and artificial intelligence
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Zenus & IMEX - Measuring attendee behaviour
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Women in Exhibitions: Tips on career paths in the world of events
How to reach 9 Million through an engaged stakeholder community - with your average show - before the show!
Audience Engagement: How to create ways to enhance attendee engagement during in person events
Hybrid Events? The concept doesn’t exist to C2’s Experiential Campaigns
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