[110] When it comes to hosting a salon retail demo we picture incredibly well-displayed merchandise accompanied by free wine, canapés, live music and a big budget; a very, very big budget.
Yes, retail events are a fantastic way of showcasing your salons inventory and for your team to demonstrate their expertise when it comes to products used in treatments. However, a no expenses spared approach isn't always the best way to go about rocking a successful retail demo. In fact, it could do more damage than you think. In this episode, Katie Lowndes, founder of Beauty Sale Mate and Katie’s Beauty Kitchen, will take you through the pros and cons of hosting a retail demo and more importantly, how it can be done on a shoestring budget.
Links:
Beauty Sale Mate, Training & Business Development for Clinics, Spas & Salons
Book a consultation with Katie Lowndes on The Salon Mentorship Hub
Salon Owners Summit: The Roadshow, April 15, 2019
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Kate Owens-Heins on Providing Sensory Safe Services & Creating Trust, Not Trauma
Katie Lowndes & Rowena Doyle on Boosting Retail Sales with Salon Events & Visual Merchandising (Rerun)
David Barnett on Charging What You’re Worth (Rerun)
Hellen Ward on Using KPI Data to Assess Staff Performance (Rerun)
Michael Yost, Dennis Gullo & Neil Ducoff on Purposeful Leadership and Planning Profit by Design (Rerun)
Sonia Magnier on Making Wellbeing a Priority, a Leader's Duty of Care (Rerun)
Britt Seva on Balancing Vulnerability and Self-Disclosure on Social Media (Rerun)
Live From the Salon Owners Summit 2024 With Nina Tulio
Live From the Salon Owners Summit 2024 With Tom Bentley-Taylor
Live From the Salon Owners Summit 2024 With Fry Taylor
Live From the Salon Owners Summit 2024 With David Meade
Between Alienation and Belonging: Quickfire Questions (Bonus)
Between Alienation and Belonging: Ronan Perceval in Conversation With Alex Bélisle-Springer
Pepper Pastor on the What, Why and How of Building of High-Trust Cultures (Part 2)
Pepper Pastor on the Stages and Importance of the Employee Lifecycle in Beauty Businesses (Part 1)
S08 Launches on February 19th, 2024
Geno Stampora on Leadership, Greatness and Beauty Beyond Boundary
Dr David Basketter on Patch Testing and the Allergy Risks of Hair Dyes
Steve Gomez on Resiliency, Leadership & Life Lessons Learned From Adversity
Daniel Johnson on the Power of Collective Action and Making Sustainability the New Industry Standard
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money