Didn’t See It Coming with Marc Stoiber
Business:Marketing
I'm a firm believer in the power of USP's, or Unique Selling Propositions. USP's are, simply put, the intersection of what you think your brand does best, and what consumers believe it does best.
But how do you ask consumers what they see in your brand? And more important, how do you ask them if your brand's special sauce appeals to them?
In this episode, I dig into some of the tried and true methods I use to get the great insights.
I also bring aboard Neil Belenkie for additional perspective. Neil's business is helping companies position themselves for sale, or investment. In essence, he helps them discover their USP, and leverage that for great business results. Check out our conversation to get some inspiration for your own USP explorations!
How to create a transformative personal brand
Getting your brand story right... finally!
How to build a values based brand that lets you sleep at night
Fashion, COVID, and unleashing entrepreneurial creativity
Delivering brand disruption, one order at a time
Doing a successful pandemic brand pivot
In disruptive times, you need outsider marketing
From idea to innovation to business success: the story frustrated entrepreneurs need to hear
Build a better brand with customer discovery
Test or trust: the idea validation debate rages on
What goes into a great elevator pitch?
Do sustainability and real estate marketing mix?
Solar lighting: unleashing the brand
How to build a top tech city brand
The rise and fall of podcasting?
The Calgary Stampede brand: evolve or die?
Pushing past your comfort zone: my University of Adversity interview
Can you eliminate gender stereotyping from advertising?
Drake, the Raptors, and the EU election: What's the brand connection?
What's in the coffee? The unlikely rise of McDonald's brand brew.
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