CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Colour, culture and leadership: Raising the next generation of marketing leaders

Despite the rise of Diversity, Equity & Inclusion programs, there is still a huge disparity in the representation of people of colour in professional services marketing. This under-representation is most apparent in leadership roles, highlighting that there’s still a way to go. 

That’s why on this episode of CMO Series REPRESENTS we’re so lucky to welcome a leading role model who is paving the way in professional services marketing by highlighting issues related to colour, culture and leadership in law firms.

Yasmin Zand has the pleasure of sitting down with Diana Lauritson, Senior Marketing and Business Development Manager at Hogan Lovells, to share her lived experiences, the role race has played in her career, and how to raise the next generation of marketing leaders.

Diana and Yasmin discuss: 

• How Diana came to her career in legal marketing and her current role at Hogan Lovells
• How being a woman of colour impacted the way Diana moved forward as a Legal Marketer
• The pressures related to being one of the few women of colour in senior marketing roles in law firms
• Programs that supported Diana and recommendations for the next generation of women of colour in legal marketing to find support
• Advice for up-and-comers in the industry