China is the largest market in the world for beer in terms of volume. And Belgium is a country with a long history of brewing, dating back to the 12th Century. So what better guest to have on the podcast than Sean Harmon, the China head of the premium Belgian beer company Duvel Moortgat, probably best known in China for its brand Vedett.
Despite its proud status in Belgium, Duvel Moortgat started its life in China with a youthful start-up mentality, and this spirit continues to live within the DNA of its culture today. Sean talks us through this growth story, and reveals how he nowadays needs to defend his company's position in China as one of the leading brands in the increasingly competitive market for 'craft' beers.
The episode also includes a catch-up interview with Simon MANETTI from Season 01 Episode 17. (https://mosaicofchina.com/season-01-episode-17-simon-manetti).
Chapters
00:00 - Trailer & Intro
00:52 - Part 1
19:43 - Part 2
27:33 - Outro
29:49 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-09-sean-harmon.
Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).
[Re-Release] Lissanthea TAYLOR, Parkway Health
[Re-Release] Emily MADGE, Sea Life
[Re-Release] Björn DAHLMAN, Clowns Without Borders
Mosaic of China with Oscar Fuchs: Bonus Episode from The Bridge (CGTN)
The Death Companion (ZHOU Yan, Hospice and ’Death Café’ Volunteer)
The Airline Pilot (Michael HUNDEGGER, A320 Flight Commander)
The Gemstone Buff (Christina CHAO, Gemologist)
The Wine Devotee (Bertrand CRISTAU, XiaoLing Estate)
The Sportswear Strategist (KIM YoungAh, adidas)
The Stunt Man (Frank ABEL, Binhai Aircraft Carrier Theme Park)
The Dragon Burner (Francesca VALSECCHI, Dragon Burn)
Mosaic of China with Oscar Fuchs: Bonus Episode from China Flexpat
Mosaic of China with Oscar Fuchs: Bonus Episode on ’Codependency’
The Incurable Optimist (’DAJIANG’, Tourette’s Advocate)
The Compost Evangelist (Alizée BUYSSCHAERT, Zero Waste Shanghai)
The Hotpot Homo (XIE Xiao, SHQFF & CINEMQ)
The Sleep Coach (Rumbiey MUCHENJE, Purposely Healthy)
The Game Designer (Simon CHAPUIS, Ubisoft)
The Mongolian Teacher (Tsogtgerel BUMERDENE)
The Rope Artist (’LAODAI’) [CLEAN Version]
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