Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How does B2B influencing fit into your next marketing campaign? Tune in to find out.
Guests:
Resources:
UK Consumer Confidence Uncut April 2024
Consumer Outlook 2024: Technology & Gen Alpha
UK Consumer Confidence Uncut March 2024
Consumer Outlook 2024: The Fundamentals & Sustainability
The rise of the UK’s second-hand mobile phone market
UK Consumer Confidence Uncut February 2024
Future of Mobility 2024
Living with Technology
UK Consumer Confidence Uncut January 2024
CMO Outlook Series: Sustainability
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
How digital advertising helps build brand equity with Meta
UK: Black Friday 2023 results and outlook
UK: Why buy in a cost-of-living crisis?
Breaking out of the (generational) box
Why aren’t we all driving EVs?
Spotlight on UK Smart Home
The Rise and Rise of Sustainability in the UK
Connecting with the new experiential consumer
Behind the Scenes: NextGen Hackathon 2023
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