So much has been happening in the realm of marketing over the last few months. Our industry is constantly evolving and adjusting - it is often hard to keep up. Even here in the UK, we've certainly had some changes - a new king, two new prime ministers, and a crashing economy - it is amazing how much can change in such a short time, and how that can impact our marketing strategy.
Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.
Explore the full transcript and links: Are you affected? Latest Google updates and social media subscriptions (internationalbunch.com)
What was hot in March 2024? A look back at the latest news
Are you compliant with the European Accessibility Act? The 2025 deadline is fast approaching.
Only 25% of publishers use ALT text on social media
A day in the life of a marketer: Christina Emery
Celebrating International Women’s Day from across our industry
What was hot in February 2024? A look back at the latest news
The ethics of market segmentation
What was hot in January 2024? A look back at the latest news
How I am prioritizing DEIA at work and implementing it across a small organization
12 - 26 January Marketing and ScholComms news round up
8 exciting scholarly publishing events to look forward to in 2024
5 – 12 January Marketing and ScholComms news round up
Elevate your marketing with our top 5 2024 marketing trends
29 December – 5 January Marketing and ScholComms news round up
Be empowered in 2024 – inspiring meaningful support for the scholarly communications industry
22 - 29 December Marketing and ScholComms news round up
15 – 22 December Marketing and ScholComms news round up
Another year, another lesson: what have we learned in 2023? Our year in review
8 – 15 December Marketing and ScholComms news round up
Key scholarly publishing terms: a beginner's guide
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