Episode 113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens

The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated. Striking the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art.

Today on the CMO Series, Will Eke is excited to welcome Will Brewster, Head of Communications at Clyde & Co, who has first-hand experience of doing just that. Will joins the CMO Series Podcast to delve into the different stages of Clyde & Co’s merger with BLM from a communications perspective, and discuss the challenges, opportunities, and learning for others endeavouring to do the same. 

The conversation explores: 

• The point Will was brought into the merger with BLM and the first stage of the process from a communications perspective
• The main challenges during the initial phase 
• The key factors for success ahead of launching the communications campaign and how they played out in practice
• How to keep the clients at the heart of the campaign
• The impact of the merger on the team
• Advice for any marketing and communications leaders navigating a merger