Standing out in your market has a huge impact on your business, and being a trusted resource for others can help you do that. How can we be more useful and less salesy? How does providing an excellent customer experience result in recurring business? How can an assistant help us focus on high-value tasks? In this episode, Brian and Cindi Richardson share how they made it big in a small market.
You have to deliver excellent customer service—not just to clients, but also to the agents in your market. -Michael Hellickson
Resources:
- Join the Club Wealth Real Estate Agent Mastermind Facebook Group
- Get info on the Business Strategy Mastermind Conference November 13th-15th 2018 in Anaheim, CA
Three Things We Learned From This Episode
Outsource time-consuming, low-value tasks
Our lives would be less cluttered if we outsourced the time-consuming tasks that must be done but don’t bring much value. When we gain more hours in our business by eliminating the mundane work, we are free to focus on high-value activities. The best hires are those that complement our weaknesses and allow us to focus on what we’re good at.
Get creative with your marketing tactics
There are certain marketing channels that are extremely cluttered, and fewer and fewer people find those effective. These include email campaigns and phone calls. We can’t stand out by doing what everyone else is doing. While the inbox gets more cluttered, the mailbox doesn’t. Flyers and magazines are offer great opportunities to get in touch with your database without ending up in the spam folder.
Excellent customer service is the strongest form of marketing
Superb customer service is not only a must for clients, but also agents we collaborate with. We have to deliver excellent customer service to the agents in our market. They may decide to bring us referrals depending on the experience they have with us.
Guest Bio
Brian and Cindi Richardson dominate their local market in Cleveland, where they control around 10% of the market share. Cindi started her real estate journey in 1999 when she got her licence. Brian spent 20 years in the home improvement industry. In 2011, he joined his wife, and the Richardson Team was born. Cindi was named a top performing agent for four years in a row, and she was also named Cleveland’s “Best of the Best” in 2012, 2013, 2015, 2016, and 2017.
EPS 125 - Social Media, SEO, & 3 Habits of Success with Coach Austin Hellickson
EPS 124 - Social Media, SEO, & 3 Habits of Success with Coach Sharif Hatab
EPS 123 - Social Media, SEO, & 3 Habits of Success with Coach Peter Boutros
EPS 122 - Social Media, SEO, & 3 Habits of Success with Coach Paul Perrone
EPS 121 - Unfiltered Success: Stories from the Real Estate Trenches with Coach Virginia Corbett
EPS 120 - Lead Sources, Recruiting and Coach Sharif hits me with Q's I'm NOT ready for!
EPS 119 - Exploring Dynamics in Real Estate: Team Building, Client Trust, and Market Trends with Guest Coach Dawn Sharp
EPS 118 - 200 listings in first 2 years as a Real Estate Agent! with Coach Austin Hellickson
EPS 117 - Mastering Real Estate Success: Insights from Coach Jason Lash on AI, Tech, and Winning Habits
EPS 116 - Ignore Media noise and succeed in real estate anyway! With Guest Coach Donnie Morrow
EPS 115 - 3 Top Lead Sources, 3 Best Recruiting Strategies, and more with Coaches Michael Hellickson and Jocelyn Deal
EPS 114A - Real Estate Agents: close 75+ units per year! With guest Coach Scott Love
EPS 113A - 750 Units/yr Coach Kyle Robinson on CRUSHING IT by helping team members GROW!
EPS 112A - Canadian Real Estate agent Coach Jason O’Keefe closes 150-250 homes per year with just 4 lead sources!
EPS 111A - Expert Real Estate Agents Monique Gilbert and Linda Welsh on working with investors and Sphere of Influence
EPS 110B - Coach Erick Harbert Reveals Daily Schedule & Strategies for Real Estate Agents for MORE CLOSINGS!
EPS 110A - How to get ORGANIC seller leads at NO COST on-demand! With Coach Mark Daya
EPS 109C - Networking with like minded people.
EPS 109B - Finding direction and success in anything you do.
EPS 109A - Youth in Leadership
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money