When you first start out in digital marketing or video marketing, you have to be a Swiss Army knife.
Let me explain.
If you’ve ever used a Swiss Army knife, then you know that it gives you the function of many tools. However, I wouldn’t consider those tools to be the best in their class.
It has a screwdriver, but it’s not the best screwdriver. And it has a knife, but it’s not the best knife.
Get what I’m saying?
Now don’t get me wrong, a Swiss Army knife can get the job done. But if you had the best individual tools for the job, then you would probably get it done faster and easier.
So what does this have to do with video production or digital marketing? Well, if you’ve been the Swiss Army knife of your digital or video marketing team, then kudos to you, but that’s not a scalable way to grow your business.
If you want to create the best quality videos you possibly can, then you need to invest in the best tools and people for the job.
Which means that it’s time to retire the Swiss Army knife.
Your new arsenal of tools should include the right equipment, the right technology, and the right team members to grow and scale your business. And it that freaks you out a little bit, don’t worry because it’s not as overwhelming as it sounds.
In this episode of Video Marketing Mastery, I sit down with Kendall Matthews of Hassle Free 800 and we talk about growing your business, refining your strategy and using the right tools to get you there quicker and easier.
Plus, we’ll share the latest news in digital marketing.
So if you’re ready to trade in your Swiss Army knife for the right tools so you can grow and scale your digital marketing business, then you don’t want to miss this episode.
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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