The 10 Minute Healthcare Marketing Podcast
Business:Marketing
Quote of the day: “A dream doesn't become reality through magic; it takes sweat, determination and hard work.” - Colin Powell
A long time ago, Schema.org brought some of the top search engines in the world together to create a method that would make it easier to identify important information on a website. At a high level, this means that there’s code placed in a certain way on your site that helps the search engines read your site better. By implementing this, search engines can better understand stuff like what your customers think of you, what it is that you do, what kind of payment you accept, and more.
If you’ve ever typed in a movie that you wanted to see, and there are times listed down in the search results, that’s Schema! If you’ve Googled a business and are shown stars by a listing (like a review of something), that’s also Schema.
The first thing you should do is to make sure that you’re marking up your Schema with your local business information. You’ll want to make sure that you include that markup on your site. This will identify what your site is whenever you show up in the search engines.
Add the ‘Same As property’ to your site as well. If you don’t already know this (and you probably do), citations are a large part of SEO. When you create citations, search engines might have a difficult time associating that citation with your site and some other properties that you might have.
The ‘Same As’ Schema makes this process a lot easier. This code tells the search engines that the business on your website is the same business as the one on your Facebook, Yelp, and Google My Business page. It tells them definitively that those sites are your property and that they’re all the same business. It helps search engines to better associate these relationships between the sites.
Schema will help you show up better in the search engines (visually), and you can help the search engines understand your business much better. It’s definitely recommended that you pick up Schema as very few companies use it, and it can make a big difference!
For more information on Schema, check out the following links:
Schema.org Generator For SEO (Microdata Generator)
Schema Creator (Wordpress Plugin)
Why Your Local Business Schema Sucks and How To Make it Better (WhiteSpark Article)
If you need assistance with setting up Schema, contact us today so we can see if we're a good fit for each other.
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Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/103
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Harnessing the Power of Online Reviews for Dental Practice Growth
Mastering Dental Marketing with Google Ads and Keyword Strategies
Elevating Your Dental Practice with Effective Reputation Management
Enhancing Dental Clinic Conversions with Google Ads and Landing Pages
How a Dentist Can Get Started With Local Service Ads
Should You Hire a Professional to Run Your Google Ads?
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Google Business Profile for Dentists- What Changing Google My Business Means for Your Practice
Is it Time to Hire a Dental Associate?
Dental CPA: Why Hire a Dental Accountant for Your Practice?
How to Improve On Your Practice Collections
Choosing the Best Dental Bookkeeping Firm For Your Practice
Convert More Google Ads With Improved Landing Page Design
Dental Practice Financing Tips & Advice
Best Practices for Naming Your Dental Office
The Key to Relocating a Dental Practice
Decorating Your Dental Office To Fit Client Needs
A Guide to Choosing the Perfect Dentist Office Music
20 of the Most Effective Ways to Increase Productivity in a Dental Office
5 Reasons Why You Need to Offer Perks In Your Dental Office
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