This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorship lead at Sage.
The conversation focuses on the evolution of sports sponsorship, exploring how new technologies are providing additional rights and diverse activation opportunities for sponsors. Our two guests bring unique perspectives, with Jason specialising in commercial contracts, technology, media and law, while Sally oversees Sage's sponsorship portfolio, including partnerships with MLB, Six Nations rugby and The Hundred cricket.
Our favourite bits include Sally explaining the differing strategies behind why Sage is engaged in sports in multiple markets, and Jason’s explanation of how the US and UK contrast when it comes to contract law around such sponsorships.
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Professional Triathletes Organisation: Using tech to take triathlon mainstream
MLS Innovation Lab: Nurturing tech to grow the league
Monterosa: powering fan engagement for sports' leading rightsholders
Monarch Collective: going all in on women's sports
Levellr: building communities of superfans in sports
Reviewing our trend predictions and looking ahead to 2024
Ryan Sports Ventures: investing in people that change the game
BMW, Karta and marketing in the metaverse
RX3 Growth Partners: consumer investment alongside athletes
The role of machine learning in sports, and how to build an AI startup
WISE Ventures: supporting the evolution of next-gen businesses
How star signing drive fandom, and is short-form content king?
West River Group: investing in the global innovation economy
The new social media landscape, and the evolution of pre-season tours
Techstars: accelerating startups across sports and tech
The Women’s World Cup, and the ‘Netflixication’ of sport
Where Sapphire Sport will invest its second fund
Apex Capital: investing with the world’s best athletes
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