This week Yanni is joined by Nick Shaw, managing director of EMEA at Greenfly, and Keegan Pierce, managing director for the UK and Ireland at La Liga, as they dissect the dynamic world of sports social media and global pre-season tours.
In part one, our guests explain how they’re navigating the fast-changing social media landscape. Nick Shaw outlines Greenfly's role in fan engagement and his tips for operating in this period of flux. While Keegan Pierce shares La Liga's innovative social strategies, which involves managing accounts across 20 different social media platforms and has resulted in it being the most followed football league on social media.
Later in the episode, we delve into how teams and leagues are changing their approaches to pre-season tours – from visiting new territories to trying out new broadcast solutions. Plus, Yanni revisits his Women’s World Cup prediction and takes another bite at the cherry.
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MLS Innovation Lab: Nurturing tech to grow the league
The evolution of sports sponsorship
Monterosa: powering fan engagement for sports' leading rightsholders
Monarch Collective: going all in on women's sports
Levellr: building communities of superfans in sports
Reviewing our trend predictions and looking ahead to 2024
Ryan Sports Ventures: investing in people that change the game
BMW, Karta and marketing in the metaverse
RX3 Growth Partners: consumer investment alongside athletes
The role of machine learning in sports, and how to build an AI startup
WISE Ventures: supporting the evolution of next-gen businesses
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West River Group: investing in the global innovation economy
Techstars: accelerating startups across sports and tech
The Women’s World Cup, and the ‘Netflixication’ of sport
Where Sapphire Sport will invest its second fund
Apex Capital: investing with the world’s best athletes
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