The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this week's episode of A Better HR Business, we are kindly joined by Brent Pollington, an experienced advisor helping companies in Vancouver optimize their hiring processes, to talk about his unique approach to advisory services and recruitment.
Brent is the co-owner of the Express Employment and the Specialized Recruitment Groups, Vancouver office. He aims to benefit the community by offering valuable advice, guidance, and coaching in a challenging market.
Brent shares how he is revolutionizing the hiring process by offering free and paid coaching sessions, providing valuable content to potential clients, and leveraging innovative AI technology for better candidate engagement.
In a wide-ranging discussion, Brent and I talked about:
✅ Impacting the hiring process through the three pillars of successful hiring, recruitment, and retention.
✅ The role of lead magnets in Brent’s sales strategy and how businesses can adapt this technique to attract potential clients.
✅ The challenge of shifting the clients' mindsets to perceive the value of his advising services.
✅ The use of AI to create internal and external position descriptions, client onboarding, and marketing strategies.
✅ Improving candidate engagement and conveying company culture in job postings.
✅ And much more.
Thanks, Brent!
Website: https://www.expresspros.com/VancouverDowntownBC/
LinkedIn: https://www.linkedin.com/in/brentpollington/
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
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Episode 248 - [Ben Solo] A Quick Marketing Tip For Your HR Business: Segment Your Target Audience
Episode 247 - Growing The Skills and Employee Recognition Platform - Good4work - with Geraldine Woloch Addamine
Episode 246 - Growing The People Analytics Platform - Zeroedin - with Keith Goode
Episode 245 – Advice From A Successful HR Consultancy Leader – Mary Cullen, Managing Director of Insight HR
Episode 244 - [BEN SOLO] You're Allowed To Show Off Your HR Expertise (by channeling your inner Marisa Tomei)
Episode 243 - Starting & Growing Compt (Employee Lifestyle Benefits Platform) - with Amy Spurling
Episode 242 - [BEN SOLO] An Example Of Clever Positioning For An (HR-ish) Business
Episode 241 - John Bernatovicz - Founder of Willory (HR & Payroll Staffing) and Author of HR Like A Boss
Episode 240 - Rahul Arora From On-Demand Interview Platform Intervue.io On His Shark Tank Success
Episode 239 - Aimee Bateman On Creating And Selling The Career Development Platform, Careercake
Episode 238 - Angela Cheng-Cimini from Harvard Business Publishing
Episode 237 - How Joe Kitson Helps Private Equity & Venture Capital Firm
Episode 236 - Suzanne Lucas - The Evil HR Lady
Episode 235 - How Shola Kaye Creates Workplace Cohesion For Large Companies Through Keynote Speeches & Training On Inclusive Leadership & More
Episode 234 - [BEN SOLO] Five Lessons Learned From Coaching Hundreds of HR-Related Business Owners Around The World
Episode 232 - [BEN SOLO] Two Unusual But Powerful Lead Indicators To Use In Your HR-Related Business
Episode 231 - Growing The HR Big Meet and The HR Club - Empowering Women In HR - with Emma Djemil
Episode 230 - How Platform55 Helps Employers To Support Working Parents
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