The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
Ep. 169: Eat the Frog: Why Starting With the Hardest Task Leads to Success
Ep. 168: Optimizing Online Marketing: Pro Strategies with Jake Madoff
Ep. 167: Decoding Landing Pages: Strategies for Better Conversions With Sam Howard
Ep. 166: Avoiding Burnout: Focused Strategies for Crowded Online Spaces
Ep. 165: The Role of Storytelling in Marketing Campaigns
Ep. 164: Overcoming Entrepreneurial Fear and Embracing Growth with Linda Andrews
Ep. 163: When Marketing Campaigns Flop: Reviving Underperforming Marketing Promotions through Strategic Adjustments
Ep. 162: Avoiding Bottlenecks: Strategies for Building a Sustainable and Fluid Business
Ep. 161: Behind the Success: Rachel Hollis' Marketing Strategies Revealed
Ep. 160: Team Growth: The Power of Strategic Team Building
Ep. 159: Staying Strong: Strategies for Building Resilience and Thriving in the Entrepreneurial Journey
Ep. 158: From Progress to Perfection: Elevate Your Marketing to Achieve Maximum Results
Ep. 157: How Harnessing Competition Can Take Your Business to New Heights
Ep. 156: Leading with Impact: WhichLeadership Style Are You?
Ep. 155: The Secrets of Successful Founders: Key Traits for Effective Leadership and Growth
Ep. 154: Mastering Customer Feedback: 11 Easy Techniques to Secure Reviews
Ep. 153: Your Social Ads Will Fail if You Don’t Ask Yourself These Questions
Ep. 152: How Startup Marketing is different from Traditional Marketing
Ep. 151: Optimizing Success: a Guide to SEO with Meg of Clapping Dog Media
Ep. 150: Brand ROI with Scout Driscoll
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