In this special episode, I celebrate my 25th year of working in the coffee industry. Joining me for this reflective chat is my good friend Andreas Hertzberg, the Co-founder of Nordic Approach and the chairman of our company's board.
We retrace our steps to the early days at Stockfleth’s and Solberg & Hansen, reminiscing about our shared journey – a journey filled with mutual learning, inspiration, discovery and being part of the development of modern coffee culture in Norway.
I dive deep into my inaugural competition, and together, Andreas and I discuss why the 2002 World Barista Championship holds such a pivotal place in my professional journey.
We explore the 'Cup of Excellence' and its impact on coffee pricing dynamics. The importance of transparency, the moral obligation of paying our producers a commendable price, and how the ‘Cup of Excellence’ has influenced these practices.
We then take a nostalgic trip down memory lane, discussing the historical significance of the Nordic Barista Cup and the Nordic Roaster forum. Sit back and join us in celebrating this silver milestone in the realm of coffee. Cheers to a quarter of a century and hopefully many more to come!
Music by my uncle Jens Wendelboe.
Future Plans and a Year in Review at Los Pirineos with Diego Baraona
Episode 35 - Inside Kenya’s Coffee Market - Part 2
Episode 34 - Inside Kenya's Coffee Market - Part 1
Episode 33 - 2023 - A Coffee Year in Review
Episode 32 - From Kaffa’s Forests to Your Cup: The story of Negussie Tadesse and Tatmara Coffee Plantation
Episode 31 - Celebrating a Quarter Century in Coffee with Andreas Hertzberg - Part 2
Episode 29 - Three star coffee service: Coffee at restaurant Noma with Carolyne Lane
Episode 28 - Jens Wendelboe: Mastering the Symphony of Success
Episode 27 - Meet The Producer - Caballero Farm’s Marysabel Caballero and Moises Herrera, Part 2
Episode 26 - Meet The Producer - Caballero Farm’s Moises Herrera, Part 1
Episode 25 - Meet The Producer - A conversation with Diego Baraona at Los Pirineos
Episode 24 - Coffee in Kenya - A conversation with Morten Wennersgaard
Episode 23 - Sustainability in coffee — A conversation with Anja Bakken Riise
Episode 22 - 2022 - A Coffee Year in Review
Episode 21 - A conversation about our coffee farm Finca el Suelo
Episode 20 - What Does a Coffee Importer Do? A conversation with Morten Wennersgaard
Episode 19 - 15 years of business - A walk down memory lane with Anders Valde
Episode 18 - How we help offices, restaurants and cafés serve tasty coffee - With Malin Borgås
Episode 17 - How we source and roast coffee — A conversation with our roastery team
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